Solar CRM: 5 Important Trends for 2021 and Beyond
In the U.S., the solar market has experienced an annual growth rate of 49% in the last decade. Plainly, solar is “booming” and will continue to do so over the next few years.
But despite the opportunities for scalable growth, solar firms will not find it easy to win customers – unless they can get a few critical factors right. These include speed-to-market, efficient sales and marketing processes, quality and timely customer support, and the efficient use of the right technology.
In particular, Customer Relationship Management (CRM) platforms like SaaS Solar will be especially vital, enabling solar companies to:
- Improve lead generation and qualification
- Boost sales productivity and revenues
- Reduce marketing overheads
- Improve customer communications and support
Here are 5 other important trends for the solar industry from 2021 onwards.
1. Artificial Intelligence (AI) will play a bigger role in Solar CRM
By the end of 2021, CRM-related AI could raise global business revenues by $1.1 trillion. In the solar industry, AI in CRM will help automate time-consuming, manual tasks, and improve the efficiency and productivity of service agents. AI-powered chat bots will help enhance customer interactions and thus their experiences. AI will also help solar firms to extract key customer insights, anticipate their needs, and make the right predictions to meet those needs.
2. Use of voice technology will increase
Voice assistants in solar CRM will make it easier for sales teams to easily track and share customer data in a collaborative environment. This, along with AI-led automation, will streamline and shorten the sales process, which will benefit both the firm and its customers. The use of voice will also improve workflows, which in turn will improve the deal closure rate and generate more revenues (and profits).
3. Solar CRM will integrate with IoT
By 2021, over 27 billion networked devices will be online. This exponential growth of IoT will continue for a decade or more. Solar customers may use IoT devices to send feedback or complaints to companies, say, to request repairs or maintenance. Solar companies will leverage IoT- generated data to quickly address these issues and enhance their customers’ experiences. Advanced solar CRM systems will also leverage IoT connections to extract valuable customer insights so companies can design tailored, more relevant marketing strategies.
4. Customer Experience (CX) will be the top priority
For 80% customers, brand experiences are as important as products or services. CX will be the most important priority for solar firms, and they will rely on Solar CRM platforms like SaaS Solar to influence and enhance CX in 2021 and beyond. CRM systems will make it easier to collect, access, evaluate and share relevant customer information. This will enable sales, marketing and other customer-facing teams to initiate customer contact faster, and provide the right level of hyper-personalized support throughout the buying journey.
5. Mobile Solar CRM will become the norm
Following COVID-19, more and more solar firms are adopting the work from home model. In 2021, more solar companies will invest in mobile CRM systems so they can keep the sales pipeline moving forward from anywhere. Mobile CRM features will simplify lead generation and qualification, customer communications, invoice generation, project management, post-sales support, and more.
In 2021, Solar CRM software will support greater automation, integration and advanced customer analytics so solar firms can improve sales productivity, conversions and customer experiences, and grow in a highly-competitive market.
Affordable, customizable and cloud-based, SaaS Solar is a powerful CRM-based tool that can help you with lead generation, conversions, project management, customer support and more. Click here for a free demo.