About SaaSSolar

We Built the CRM We Wished We Had When We Were in Solar

SaaSSolar was created by people who’ve worked in the solar industry and lived through the frustration of managing leads, installations, and teams on tools that were never designed for solar. We built the platform we always needed — and made it available to every solar company that’s struggling with the same problems.

Our Mission

To give every solar company — from a 3-person crew to a 300-person team — the operational software they need to grow faster, serve customers better, and run a more profitable business.

Our Focus

We build exclusively for the solar industry. That means every feature, every workflow, and every product decision is made with solar companies in mind — not adapted from another sector.

Our Promise

Simple pricing. Honest features. Real onboarding support. We don’t oversell and underdeliver. We build what solar companies actually need and we stand behind it.

Built from Frustration. Grown from Experience.

In 2021, our founding team was working directly with solar installation companies in the United States — helping them scale their sales teams and streamline their operations. The same conversation came up again and again: “We can’t find a CRM that actually fits how a solar company works.”

Companies were stitching together Salesforce, HubSpot, Google Sheets, WhatsApp, and Dropbox just to manage a single installation from lead to completion. Data fell through the cracks. Leads went cold. Permits got lost. Customers called for updates that could have been automatic. Field crews showed up to jobs that weren’t ready.

We looked at every CRM and project management tool on the market. None of them were designed for solar. The best ones required months of configuration just to approximate what a solar company needs. The solar-specific ones were either too expensive, too rigid, or had fallen behind.

So we built SaaSSolar — from the ground up, with solar companies as the only customer we were designing for. Every feature exists because a real solar company asked for it. Every workflow mirrors how solar teams actually work in the field, in the office, and with their customers.

Today, SaaSSolar is used by solar companies across the United States and Canada — from small residential crews closing their first 50 jobs a year to multi-region operations managing hundreds of active installations at once.

2021
FoundedAfter working directly with solar companies that couldn’t find software that fit their workflow.
500+
Solar CompaniesUsing SaaSSolar to manage their leads, installations, crews, and customers across North America.
7
Countries ActiveUSA, Canada, Australia, UK, UAE, India, and growing. Our primary focus remains North America.
100%
Solar FocusedWe build exclusively for solar companies. Not roofing, not HVAC, not general contractors — only solar.

The Values That Drive Everything We Build

These aren’t wall posters. They’re the principles that shape every product decision, every customer interaction, and every hire we make.

🎯

Solar First, Always

Every feature we build, every problem we solve, is evaluated through a single lens: does this make solar companies better at their work? We will never compromise that focus to chase a larger market.

🤝

Built With Our Customers

Every major feature in SaaSSolar came from a conversation with a real solar company. We don’t build in isolation — we listen, validate, build, and iterate with the teams who use the product every day.

💡

Simple Over Complex

Solar companies don’t need a 300-page configuration manual. They need software that works on day one and gets out of the way. If a feature requires a consultant to set it up, we haven’t done our job.

🌱

Honest About What We Are

We don’t claim to have features we don’t have. We don’t say AI is live if it’s on the roadmap. We don’t promise integrations we haven’t built. Solar companies deserve a software partner they can trust.

Move Fast, But Not Recklessly

The solar industry is growing fast and our customers need us to keep pace. We ship new features regularly — but we don’t ship things that aren’t ready or that create risk for the businesses that depend on us.

🌍

Solar Is a Good Industry

We’re proud to build software for an industry that’s accelerating the transition to clean energy. When solar companies grow and succeed, more renewable energy gets installed. That matters to us deeply.

People Who Understand Solar

Our team includes people who have worked in solar sales, solar installation operations, and solar software — not just software engineers who learned the industry from a slide deck.

AK
Amir Khan
CEO & Co-Founder
12 years in solar sales and operations across the US and Middle East. Previously scaled a regional solar installation company from 8 to 140 employees before founding SaaSSolar.
SR
Sofia Reyes
CTO & Co-Founder
Former engineering lead at a solar operations software company. Built field service management tools before co-founding SaaSSolar. Based in Austin, TX.
DM
David Mitchell
Head of Product
Spent 6 years as an operations manager for a large commercial solar installer before moving into product management. Understands the pain points from both sides of the table.
LP
Laura Park
Head of Customer Success
Previously managed onboarding and customer success at two SaaS companies serving the energy sector. Leads our implementation and support team across North America.

SaaSSolar Timeline

From a problem we kept hearing to a platform trusted by 500+ solar companies across North America.

2021 Q1

The Problem Becomes Clear

Amir and Sofia identify the same gap across dozens of solar companies — no CRM built specifically for solar. SaaSSolar concept begins.

2021 Q3

First Customer Pilot

Three solar installation companies in Arizona and Texas join as pilot partners. First version of lead management and pipeline tracking goes live.

2022 Q1

Installation Tracking Launches

Full installation lifecycle tracking — from site survey through interconnection — released based on direct feedback from pilot partners. Customer portal beta begins.

2022 Q4

Partner Portal and Inventory Go Live

Partner portal for dealer and referral partner networks, plus multi-warehouse inventory management, added in response to growing enterprise customer demand.

2023

Expansion to Canada

Over 50 Canadian solar companies join SaaSSolar. Canada-specific onboarding, CAD currency support, and provincial workflow documentation added.

2024

500+ Companies, Global Expansion

SaaSSolar surpasses 500 active solar company accounts across 7 countries. Australia, UK, and UAE onboarding teams established. AI roadmap announced.

2025–2026

AI Features — In Development

AI-powered lead scoring, automated follow-up suggestions, and installation timeline prediction are currently on our roadmap and in active development.

500+
Solar companies using SaaSSolar across North America and globally
7
Countries active — with North America as our primary market
40+
Team members across product, engineering, and customer success
98%
Customer satisfaction score across all active accounts

Want to See What SaaSSolar Can Do For Your Business?

Book a personalised demo with our team. We’ll walk through your specific workflow, show you the features that matter most to your business, and answer every question you have.

Book a Free DemoContact Our Team